As SVP of Lenovo’s Global Sales & Marketing, Data Center Group, Roderick Lappin’s goal is to further expand our enterprise technology leadership throughout the world while building a skilled, engaged and motivated team. Together with his marketing, communications and training teams, he is responsible for the sales in Asia Pacific, North America, EMEA and Latin America, and he works closely with the China sales team to serve our customers and partners globally.
Prior to this role, Roderick was President of Lenovo’s Asia Pacific geography, he led a multi-national team across the diverse and fast-growing markets of India, Indonesia, Japan, ANZ, Southeast Asia and HTK (Hong Kong, Taiwan and Korea) to expand the company’s leadership in PCs, mobile devices and enterprise solutions. During this period, despite the market decline, AP grew 1.7% market share and achieved 9.7 pts premium to market. At the same time he managed all Lenovo business entities in Asia Pacific resulting from joint ventures, including the NEC Lenovo Japan Group, a highly-successful joint venture with NEC Corporation, and of Lenovo Enterprise Solutions in Japan.
Prior to that, Roderick was the General Manager of Lenovo’s Asia Pacific Mature Markets (Australia, New Zealand and Japan) business, where he led the successful launch of the company’s consumer business in ANZ and grew consumer notebook PC share there from zero to 8.9% in only three months. Roderick also previously served as President of Lenovo Japan. Under his leadership, Lenovo’s business in Japan has consistently outperformed the market and achieved record high share as the #1 PC brand, representing a critical profit engine for the company.
Roderick joined Lenovo in 2007 as Vice President for its Asia Pacific Relationship Business. He held various leadership positions at Dell across the region with extensive experience in the server/enterprise business before joining Lenovo.
Originally from Australia, Roderick is currently based in Singapore. In his spare time, he enjoys snowboarding and fitness activities. Roderick holds a degree from Macquarie University’s Graduate School of Business.